Hiu Lam LEE - Graphic Design Portfolio

Experience

May 2024 to Present

Part Time Graphic Designer, IGNITE

Toronto

・Conceptualised and designed promotional campaign materials, enhancing brand visibility and audience engagement.
・Boosted service interactions and user engagement by over 200% compared to the previous year through innovative marketing strategies and design excellence.
・Collaborated cross-functionally to align campaigns with organisational goals, delivering measurable results.

Feb 2024 to Apr 2024

Graphic Design Project (Product Image and Video Portfolio), Remix Snacks

Toronto

・Directed and produced high-quality product images and promotional videos to align with the brand’s tone and values.
・Developed a portfolio of marketing visuals that increased audience engagement across social media platforms and the website.
・Boosted online interactions and brand reach through creative content, contributing to measurable growth in digital engagement metrics.

Nov 2022 to May 2023

Contract Tutor for Primary Course, Art Bro Creative Education Limited

Hong Kong

・Researched and designed engaging activities to prepare teaching materials for the tutorial classes.
・Taught extracurricular classes include manga, interview skills, soft clay crafting, quilling, Chinese paper cutting and Chinese rainbow calligraphy.

Nov 2021 to Aug 2022

Illustrator, Freelance

Hong Kong

・Created appealing illustrations and visual designs for Hong Kong Beetles Research Association's branded merchandise.
・Made personalized portrait for customers.

Skills

Design Tools

Procreate

Figma

Illustrator

Photoshop

Indesign

Premiere Pro

After Effect

Soft Skills

Problem Solving, Creative Thinking, Teamworking, Leadership, Research and Data Analytic, Creating and Maintaining Design System, Patient, Listening, Copywriting

Language

English (proficient)
Mandarin (proficient)
Cantonese (native)

Volunteer

Jan 2024 to Present

Illustrator, Ripple Foundation

Toronto

・Collaborated with the content team to translate complex ideas and messages into engaging visual narratives for the foundation's blog.

Education

Sep 2023 to
Apr 2025

Humer Polytechnic

Diploma in Advertising and Graphic Design

cGPA: 89

Sep 2019 to
Jun 2023

Lingnan University in Hong Kong

Bachelor of Arts(Hons) in Cultural Studies

Minor: Visual Studies

Concentration: Digital Culture And Media Practices

cGPA: 3.37